Should We Be Choosing a Different Incentive for Sales Teams in Different Regions?

As effective as an incentive for sales teams can be, there is never a true stopping point for improvements. You might find that some employees respond differently to the same incentives. You may also discover that certain rewards just don’t seem to create the same levels of interest from one salesperson to the next. Just as [ ] The post Should We Be Choosing a Different Incentive for Sales Teams in Different Regions? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/sales-incentives/choosing-different-incentive-sales-teams-different-regions/

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7 Ways to Boost B2B Marketing with Channel Incentives

When it comes to using incentive rewards in B2B marketing, there are so many ways to get creative. Here are seven incentive strategies we recommend to give your channel marketing an edge. Upgrade your B2B market collective with loyalty rewards. Your “VIP market collective” should include your top channel customers, the ones whose customer retention [ ] The post 7 Ways to Boost B2B Marketing with Channel Incentives appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/loyalty-programs/7-smart-ways-use-b2b-incentives/

Market Your B2B Brand Value with Loyalty Rewards


People often think that B2B customer loyalty always comes down to business value and rationality. After all, when you re dealing with other business leaders, aren t they less likely to let their emotions interfere with their decisions? Not necessarily. B2B buyers have even more emotions tied up in their purchases than B2C customers do. A recent [ ] The post Market Your B2B Brand Value with Loyalty Rewards appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/customer-retention/market-b2b-brand-value-loyalty-rewards/

7 Smart Ways to Use Channel Incentives in B2B Marketing

Channel incentives can be a great way to improve your B2B marketing and build better relationships with your most important sales channel customers. A channel incentives or distributor loyalty program that’s seamlessly executed, complements your business objectives and has a solid value proposition could be the thing that sets you apart from your competitors and [ ] The post 7 Smart Ways to Use Channel Incentives in B2B Marketing appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/7-smart-ways-use-channel-incentives-b2b-marketing/

How Do I Create a Successful Channel Marketing Strategy Plan?

A successful channel marketing strategy plan will allow you to expand your marketing efforts and accelerate the growth of your sales. Moreover, a good strategy should provide you with the flexibility to adjust as needed moving forward. It is essential you re able to identify and utilize your channel s strengths while improving the weaknesses. An effective [ ] The post How Do I Create a Successful Channel Marketing Strategy Plan? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/channel-sales/create-successful-channel-marketing-strategy-plan/