Customer loyalty programs get a lot of flack, because frankly, they often aren’t that effective. Customers don’t care about a dollar off here and there when they only buy something from you every two months and are spending more than $100. The answer? Add a loyalty program that actually meets their needs and sparks their [ ] The post Examples of Loyalty Programs That Really Do Work appeared first on Loyaltyworks, Inc..
In order to secure customer loyalty in today’s markets, in which buyers put more time and thought into their purchases, businesses must engage customers with emotionally resonant and meaningful experiences. That may seem like a daunting task, especially if the services or products you provide aren’t really associated with strong emotions. Business leaders and marketers [ ] The post Secure Customer Loyalty: Make It Easy for Them to Stay and They Will appeared first on Loyaltyworks, Inc..
To Keep Your Customers, Keep It Simple Our study found that the best tool for measuring consumer-engagement efforts is the “decision simplicity index,” a gauge of how easy it is for consumers to gather and understand (or navigate) information about a brand, how much they can trust the information they find, and how readily they [ ] The post Learn More About Achieving Customer Loyalty Through Convenience appeared first on Loyaltyworks, Inc..
Business-to-business (B2B) marketing has traditionally been all about appealing to the buyer’s rational side and making them perceive brands as having strong business value. But a 2013 study conducted by the Corporate Executive Board (CEB) and Google showed that emotion plays a large role in how B2B customers perceive the brand value of their channel [ ] The post Do You Really Know How Your Channel Partners Feel? appeared first on Loyaltyworks, Inc..
Think about the last time you purchased a product or service from a business and were genuinely happy. In fact, you were so happy that you told someone else about your positive experience. What was it about the transaction that made you so satisfied? It most likely wasn t just one thing, but a combination of [ ] The post The Art of Making Your Customers Happy appeared first on Loyaltyworks, Inc..
Incentive plans are all the rage. When done well, you can motivate customers to purchase from you again and again, clients to work with you year after year and employees to reach their highest sales goals and customer service ratings, and perform their best overall. But while everyone agrees that a successful incentive plan can be [ ] The post Creating a Successful Incentive Plan for Employees or Customers appeared first on Loyaltyworks, Inc..
Customer rewards programs, also commonly referred to as customer loyalty programs, are common enough in this day and age. What are less common are programs that actually have measurable results. If you want your reward programs for customers to build your business, increase your profits, make them feel valued and keep the relationship strong, you [ ] The post Want to Keep People Coming Back? Use Effective Reward Programs for Customers appeared first on Loyaltyworks, Inc..