Unraveling the Mysteries of Channel Marketing Management

Effective channel marketing management is hard to come by, especially in the start-up and small business environment. Part of the reason is these folks have great ideas but no clue as to how they should be marketed. The result? Around 90% of new startups will fail. Yeesh! Before you panic, take a deep breath. We ve [ ] The post Unraveling the Mysteries of Channel Marketing Management appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/nullam-sed/unraveling-channel-marketing-management/

What Are the Measurable Benefits of Loyalty Programs?


When discussing the benefits of loyalty programs, it s important to understand the differences from (and similarities to) frequent buyer programs. Frequent Buyer Programs Lots of businesses have basic points programs that reward customers for making lots of purchases. Grocery stores fall into this category, as do gas rewards and the like. Customers are treated in [ ] The post What Are the Measurable Benefits of Loyalty Programs? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/customer-loyalty/measurable-benefits-loyalty-programs/