Market Your B2B Brand Value with Loyalty Rewards


People often think that B2B customer loyalty always comes down to business value and rationality. After all, when you re dealing with other business leaders, aren t they less likely to let their emotions interfere with their decisions? Not necessarily. B2B buyers have even more emotions tied up in their purchases than B2C customers do. A recent [ ] The post Market Your B2B Brand Value with Loyalty Rewards appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/customer-retention/market-b2b-brand-value-loyalty-rewards/

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