How to Engage Your Most Important Sales Channel Partners

  There is no substitute for understanding and engaging the person who signs the contracts. —Sean Geehan As a sales channel manufacturer, distributor or dealer, “If only” probably runs through your head often. “If only I had access to my partners’ customer data,” perhaps, or “If only I could do more for my most valuable [ ] The post How to Engage Your Most Important Sales Channel Partners appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/engage-important-sales-channel-partners/

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Stats on How to Forge Better B2B Relationships

Risk aversion and resistance to change When done correctly, the creation of a market collective…addresses a multitude of common problems that plague decision making within B2B companies, including: An overly intense focus on internal considerations or end users Reactive versus proactive strategic thinking To increase the value of your brand, you must move the market’s [ ] The post Stats on How to Forge Better B2B Relationships appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/stats-forge-better-b2b-relationships/

Are There Really Any Original and Effective Recognition Ideas for Employees?

When it comes to unique recognition ideas for employees, it can seem like everything s already been done. However, companies that put in the time and effort to develop robust recognition strategies enjoy increased morale, greater employee satisfaction, and lower turnover. So what can you do? Are simple rewards enough? Recognition Ideas for Employees:  Tips and [ ] The post Are There Really Any Original and Effective Recognition Ideas for Employees? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/employee-recognition/original-effective-recognition-ideas-employees/

Learn More about Increasing Brand Value with Customer Loyalty Programs

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources [ ] The post Learn More about Increasing Brand Value with Customer Loyalty Programs appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/learn-increasing-brand-value-customer-loyalty-programs/

Why So Many Corporate Loyalty Programs Fail to Drive Behavioral Change

There are a number of reasons corporate loyalty programs fail to drive change. Many companies know they should have a program, but they re often unsure of how to execute. If your corporate loyalty programs are suffering from poor performance, you ll likely recognize some of these symptoms: You have undefined goals. It s impossible for a program to [ ] The post Why So Many Corporate Loyalty Programs Fail to Drive Behavioral Change appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/loyalty-programs/corporate-loyalty-programs-fail-drive-behavioral-change/