Does Your Channel Sales Partner Know They Are Your Hero?

In channel sales partnerships, just like in romantic relationships, sometimes it’s hard to be the first to say I m serious about you. No one wants to run the risk of unrequited feelings. But the first person to express the depth of their connection is often the one who pushes the relationship forward. Think of your [ ] The post Does Your Channel Sales Partner Know They Are Your Hero? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/channel-sales/155261/

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Brand Loyalty Examples to Help You Get Started

Meaningfulness Produces Real Results Meaningful Brands see their marketing KPIs perform 100% better overall compared with less Meaningful Brands. With every 10% improvement in meaningfulness performance, individual brand KPIs grow by 2.5% for Familiarity, 4.9% for Overall Impression, 6.6% for Purchase Intent, 3.2% Repurchase Intent, 4.8% for Advocacy and 10.4% for Premium Pricing. Meaningful Brands [ ] The post Brand Loyalty Examples to Help You Get Started appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/channel-sales/brand-loyalty-examples-help-get-started/

10 Questions to Ask Yourself to Improve Employee Motivation and Customer Loyalty

When running a business, often times we find that we spend more time working “in” our business rather than “on” our business. Here are 10 questions to regularly ask yourself… Is animosity damaging employee motivation? Are their fights amongst your employees?  Do they get along with each other?  If they do not, it s time you [ ] The post 10 Questions to Ask Yourself to Improve Employee Motivation and Customer Loyalty appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/employee-motivation/10-questions-ask-improve-employee-motivation-customer-loyalty/

The New Standard for Brand Loyalty: Do You Have What It Takes?


In the digital era of information overload and close content scrutiny, many business leaders wake up and find that their idea of brand loyalty has been replaced by a newer, better model. We’re living in a customer “enlightenment age” where getting information to customers isn’t the issue. Customer engagement is. In order to engage customers, [ ] The post The New Standard for Brand Loyalty: Do You Have What It Takes? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/customer-loyalty/new-standard-brand-loyalty-takes/