Ready to get your B2B loyalty program up and running, but looking for unique ways to promote it? Alternatively, maybe your existing B2B loyalty program is in dire need of some revitalization. Here are nine outside-the-box incentive marketing strategies that can take your program to the next level. Engage B2B customers with a kick-off contest! [ ] The post 9 Creative Marketing Strategies for Your B2B Loyalty Program appeared first on Loyaltyworks, Inc..
The work never stops when you re running a business. Company incentive programs for employees are an excellent way to build on what you have already created. Incentives serve many valuable purposes, some of which look toward using motivation to improve your business s bottom line. Other benefits can contribute to a more unified and loyal workforce. [ ] The post What s the Big Deal About Company Incentive Programs for Employees? appeared first on Loyaltyworks, Inc..
“Customer experience” is the name of today’s marketing game. Although the two have historically lived in different marketing universes, B2B and B2C industries now face customer bases with the same expectations. Just as in B2C, B2B customers want relevant, personalized, valuable information and experiences with your brand. One of the ways you can improve customer [ ] The post Personalization Makes Your B2B Loyalty Program Better appeared first on Loyaltyworks, Inc..
Are you getting the word out about your B2B customer loyalty program? The best way to generate success in your loyalty program is to let your participants know about all the great things your loyalty program offers. The trick: Getting people excited about all the great benefits and takeaways that your loyalty program can provide. [ ] The post 9 Creative Ways to Promote Your B2B Customer Loyalty Program appeared first on Loyaltyworks, Inc..
A dealer incentive program has great potential to influence the behaviors of your B2B customers. The best way to make sure the program positively effects your bottom line is to get everything right from the get-go. If you don’t, you could end up wasting time and effort on a program that was doomed to fail [ ] The post 5 Steps of a Successful Dealer Incentive Program Launch appeared first on Loyaltyworks, Inc..
Simply put, sales incentive trips can help increase sales and improve a company s bottom line. These rewards are all-expense-paid trips for sales teams that have gone above and beyond in their performances. The trips vary greatly depending on how many participants take part. Trips can also cover many varieties of travel and destinations. While a [ ] The post Are Sales Incentive Trips Worth the Cost? appeared first on Loyaltyworks, Inc..
Ever wonder where it is most companies fail when it comes to operating a dealer incentive program? In complex sales channels with many moving parts and often multiple different ways to reach sales goals, there are, unfortunately, many ways to miss the mark with channel incentives. It’s impossible to read the be-all, end-all manual [ ] The post [Presentation] The Guide to Successful Dealer Incentive Programs appeared first on Loyaltyworks, Inc..