The 7 Most Surprising 2017 Marketing Trends

What can you learn from the 2017 marketing trends? Business to business marketers are always dealing with issues like growth and increasing ROI. That’s not likely to change anytime soon. Listed below are some of 2017 marketing trends that may surprise you but are deserving of your attention as you plan for next year: 1. [ ] The post The 7 Most Surprising 2017 Marketing Trends appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/2017-marketing-trends/

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What’s the Difference Between Sales Incentives and Bribes?

For some people, the phrase “sales incentives” has an unpleasant ring to it. They imagine incentive rewards as sneaky ways to get unsuspecting salespeople to do what you want—behavioral bribes, essentially. But in a properly-run sales incentive program, those rewards can mean so much more than simply baiting salespeople into achieving sales goals. If implemented [ ] The post What’s the Difference Between Sales Incentives and Bribes? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/motivate-sales/difference-sales-incentives-bribes/

What’s the Difference Between Sales Incentives & Bribes?


For some people, the phrase “sales incentives” has an unpleasant ring to it. They imagine incentive rewards as sneaky ways to get unsuspecting salespeople to do what you want—behavioral bribes, essentially. But in a properly-run sales incentive program, those rewards can mean so much more than simply baiting salespeople into achieving sales goals. If implemented [ ] The post What’s the Difference Between Sales Incentives & Bribes? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/motivate-sales/difference-sales-incentives-bribes/

Why You Could Be Overthinking When Trying to Motivate Sales Team

It can be tough to find a universal solution to motivate sales team. People are individuals. You can offer the same incentive to any group of people, and it may surprise you to discover that each person places a different value on it. That s because some people find motivation in their desire to become the [ ] The post Why You Could Be Overthinking When Trying to Motivate Sales Team appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/sales-motivation/motivate-sales-team/

How to Make Sure Sales Incentives Aren’t Bribes


An effective sales incentive program shouldn’t be a mere carrot-and-stick approach. Your sales incentives should motivate your salespeople to pursue personal goals and growth as well as the long-term goals of your business. If you’re struggling with how to frame your sales incentive program in a way that doesn’t feel like bribery, remember that there [ ] The post How to Make Sure Sales Incentives Aren’t Bribes appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/sales-motivation/sales-incentives-arent-bribes/

Stop Thinking of Sales Incentives as Bribes!

What do you think of when you hear the phrase “you earned a reward”? Dogs getting treats for rolling over and playing dead? Kids coaxed into behaving with candy or a toy? Many people make the same associations, which is why they believe that using rewards, or sales incentives, to motivate salespeople is a bad [ ] The post Stop Thinking of Sales Incentives as Bribes! appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/sales-motivation/sales-incentives-bribes/

Is Your Channel Incentive Technology Investment Producing?

If you’re searching to learn about channel incentive technology investment, there’s a good chance you know a little bit about it. For example, you probably already know channel incentives are a cornerstone of your strategy to maintain the loyalty of your channel partners. And as the space continues to evolve, you’ll face challenges to meet [ ] The post Is Your Channel Incentive Technology Investment Producing? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/incentive-technology/channel-incentive-technology-investment/