What’s the Difference Between B2C and B2B Loyalty Programs?

Upon first glance, B2C and B2B loyalty programs may seem very similar—after all, they have the same goals, right? Increase sales, customer loyalty, and collect program participant data. But the key difference between the two is size: B2C loyalty programs need to have broad appeal in order to attract as many participants as possible. B2B [ ] The post What s the Difference Between B2C and B2B Loyalty Programs? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/sales-channel/difference-b2c-b2b-loyalty-programs/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s