How Are B2C and B2B Loyalty Programs Different?

Sometimes it seems like those in business-to-consumer (B2C) marketing get all the fun stuff. The touchy-feely commercials and billboard campaigns, the viral Twitter hashtags, the attention of a mass audience, customer loyalty programs—but wait! B2C doesn’t get it all when it comes to loyalty programs. Business-to-business (B2B) companies should implement and manage B2B loyalty programs [ ] The post How Are B2C and B2B Loyalty Programs Different? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-loyalty/b2c-b2b-loyalty-programs-different/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s