How to Focus Your Loyalty Program on B2B Customer Retention


The cost of bringing in new customers can be up to 4-10 times as much as keeping current customers. This is especially surprising when you consider the fact that 44% of companies put greater emphasis on new customer acquisition than current customer retention (a mere 18%). With such an obvious discrepancy, it makes you wonder [ ] The post How to Focus Your Loyalty Program on B2B Customer Retention appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/customer-retention/b2b-customer-retention/

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