Focus Your B2B Loyalty Strategies on Customer Retention

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work with drastically fewer customers. Customer retention is the very lifeblood of your marketing. This being the case, a B2B customer loyalty program should have slightly [ ] The post Focus Your B2B Loyalty Strategies on Customer Retention appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-loyalty/focus-b2b-loyalty-strategies-customer-retention/

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