Personalization Makes Your B2B Loyalty Program Better

“Customer experience” is the name of today’s marketing game. Although the two have historically lived in different marketing universes, B2B and B2C industries now face customer bases with the same expectations. Just as in B2C, B2B customers want relevant, personalized, valuable information and experiences with your brand. One of the ways you can improve customer [ ] The post Personalization Makes Your B2B Loyalty Program Better appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-loyalty/personalization-makes-b2b-loyalty-program-better/

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