Do You Really Know How Your Channel Partners Feel?

Business-to-business (B2B) marketing has traditionally been all about appealing to the buyer’s rational side and making them perceive brands as having strong business value. But a 2013 study conducted by the Corporate Executive Board (CEB) and Google showed that emotion plays a large role in how B2B customers perceive the brand value of their channel [ ] The post Do You Really Know How Your Channel Partners Feel? appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/really-know-channel-partners-feel/

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