Studies on How and Why B2B Customers Are Behaving More Like B2C Consumers

Do you really understand how your business customers buy? Our research indicates nearly 50 percent of all B2B purchases will be made on digital platforms by the end of 2015, and expenditures for B2B digital advertising are expected to double by 2018. Our research shows that, on average, a B2B customer will regularly use six [ ] The post Studies on How and Why B2B Customers Are Behaving More Like B2C Consumers appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/studies-b2b-customers-behaving-like-b2c-consumers/

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