Channel Partners Are More Like Consumers Than You Think

Sales channel purchasing and marketing has the potential to become very systematic and routine in how processes are carried out. A distributor sticks with a certain supplier because they’ve never had a problem with that supplier, for instance, and because it would be a bother to find a new one. But in contemporary marketplaces, in [ ] The post Channel Partners Are More Like Consumers Than You Think appeared first on Loyaltyworks, Inc..
http://www.loyaltyworks.com/news-and-views/b2b-marketing/channel-partners-like-consumers-think/

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